Bob Larocque has led the Canadian Fuels Association (CFA) as President and CEO since September 2020. Under his leadership, CFA serves as Canada’s leading voice on transportation energy, advocating for policies that enhance environmental performance, protect industry competitiveness, and strengthen the country’s critical energy infrastructure.
Bob is committed to fostering open dialogue between industry, government, stakeholders, and the public. He believes CFA plays a vital role in providing data-driven insights and analysis to support informed policy decisions—ensuring Canada’s transportation fuel sector continues to deliver reliable, safe, and responsible transportation energy to Canadians.
Before joining CFA, Bob was Senior Vice President at the Forest Products Association of Canada, where he led initiatives on climate policy, innovation, Indigenous engagement, and environmental regulations.
Bob holds an Honours Degree in Chemical Engineering from the University of Ottawa. He currently resides in Ottawa with his family.